AI – Studies

Latest study results for smarter AI growth

Overview of our studies

Discover the potential of AI for your customers - with studies from BSI AI

In turbulent times like these, AI can serve as a lifeline for SMEs. While large companies are already using AI solutions, SMEs are lagging behind. It's high time to catch up and shape the future!

In turbulent times like these, AI can serve as a lifeline for SMEs. While large companies are already using AI solutions, SMEs are lagging behind. It's high time to catch up and shape the future!
Brand Science Institute
May 25, 2024
4 Min
874 Views
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Insurance for automotive claims settlement - Increasing acceptance of AI-driven processes for small claims

AI is becoming an increasingly important part of everyday insurance claims settlement and processing. The aims of AI-controlled processes are to reduce the costs of human support, speed up processing and improve the quality of claims handling.
Brand Science Institute
March 27, 2024
6 Min
1304 Views
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Success Factors and Willingness-to-Pay for AI applications in Music Software Industry

AI is revolutionizing music production through its increasing role in recording, editing, mixing and mastering. This trend will continue as users and artists aim to maximize efficiency and creativity to serve the growing market. In this study, success factors and willingness to pay for different AI-based applications in the field of music software were examined in more detail.
Brand Science Institute
February 19, 2024
6 Min
905 Views
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AI Embraces the "Evil" Side of Online Dating

The Danger of Emotional Dependencies through Artificially Created Singles and Love Scammers
Brand Science Institute
February 13, 2024
18 Min
1149 Views
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Success Factor Model for the Implementation of AI in the Organization

The use of AI in companies is becoming increasingly important as it aims to automate tasks and increase productivity. The focus is on the discussion of ethical issues and the challenges of implementation. A Germany-wide study with 361 managers analyzes success factors and their impact on the implementation success of AI.
Brand Science Institute
February 05, 2024
7 Min
591 Views
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AI in the Claims Handling Process of Insurers Exemplified by Automotive

In the context of claims settlement, insurers are specifically striving to improve the processing quality of claims while at the same time saving time and resources. They are doing this by increasingly replacing human intelligence (HI) with artificial intelligence (AI).
Brand Science Institute
January 29, 2024
9 Min
714 Views
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AI Use in Marketing - Up to 35% of all Marketing-Budgets will be Saved in the Future!

Has the use of artificial intelligence (AI) arrived in the everyday marketing activities of German companies? We investigated this question as part of a B2B survey of almost 300 marketing managers in Germany.
Brand Science Institute
January 23, 2024
12 Min
1433 Views
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AI in Germany: 92% do not trust AI and have high reservations

Acceptance of AI in society: 92 percent of Germans are not yet familiar with artificial intelligence / Representative survey by the Brand Science Institute shows reservations about AI
Brand Science Institute
January 15, 2024
9 Min
2106 Views
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The Influence of Artificial Intelligence on the Willingness to Pay for Digital Newspaper Subscriptions with Special Focus on Prompt Engineers

However, readers are still very skeptical about the use of artificial intelligence in news media. Even more dramatic: they punish the use of AI with a massively lower willingness to pay.
Brand Science Institute
January 08, 2024
9 Min
2565 Views
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