Clear marketing objectives, a willingness to innovate and technological infrastructure are key factors.
Transparency, personalized recommendations and real-time offers are key strategies.
Customized solutions in collaboration with marketeers, developers and designers.
AI – Readiness
BSI's Marketing AI Readiness Score assesses the readiness of companies to integrate AI in marketing. Clear marketing goals, willingness to innovate and technological infrastructure are key factors.
Companies with a high AI readiness score align their AI applications with the needs of their customers. The focus is on personalized marketing approaches and tailored customer experiences.
A company with a high AI readiness score has clear marketing goals and understands how AI can support these goals. The integration of AI should be based on strategic considerations.
The ability to react quickly to change and pursue innovative approaches is a key characteristic. Companies must be prepared to test and implement new AI technologies and methods.
AI – Journey
BSI AI optimizes the customer journey through AI, overcomes acceptance challenges and increases willingness to pay. Transparency, personalized recommendations and real-time offers are key strategies.
Use AI algorithms to create personalized product or service recommendations based on individual customer behavior. This can lead to customers being more inclined to accept relevant offers.
Implement AI-based systems for dynamic pricing. These can react to real-time data and adjust prices to take advantage of customers' maximum willingness to pay.
Integrate AI-driven chatbots that are able to respond to individual customer queries and provide personalized support. Efficient customer service can strengthen customer loyalty and increase the likelihood that customers will be willing to spend more money.
AI – Experience
BSI Prompt Engineering harmonizes customer experience and AI by designing creative and effective prompts. From conception to analysis, we offer customized solutions in collaboration with marketers, developers and designers.
We help Prompt Engineer to develop creative and effective prompts that can be used by users to interact with a system. This requires an understanding of user expectations and the functionality of the system.
We use prompts to help improve the user experience by ensuring that AI requirements are clear and precise. This can include the use of natural language, instructions and feedback to optimize the user experience and guidance from AI experts and prompt engineers.
BSI Prompt Engineers provide prompts for different platforms or applications, including chatbots, AI models or other systems. This requires customization to the specific requirements and interfaces of each platform.