Generating Growth by Hacking the Consumer.

You call it Marketing – We call it Human Programming.

Identifying
Consumer DNA.

We determine the DNA of your consumer. We focus the deepest motives and inner needs.

Anticipating
Actions.

We know how your consumers act far before you even know it.

Revealing
Journeys.

We analyze the customer- and shopper journeys from pre- to post-purchase.

Manipulating
Perception.

We develop and reengineer contact points to let customers do what you want.

Creating
Experiences.

We generate the finest experiences before, during and after the deal is done.

Generating
Demand.

We activate customers and improve your long-term growth of products and brands.

Transforming
businesses.

We identify new areas of businesses that aren‘t obvious but relevant.

BSI – The Brand Science Institute

We are a global business development company working in the manipulation business formerly known as marketing. We are a conglomerate of marketing researchers, psychologist, designers, programmers and statisticians to scale businesses and brands into leading market positions.

We
have
clients.
that´s
going on
right now.
Customer Journey Mapping

Customer Journey Mapping: Dreidimensionaler Untersuchungsansatz führt zu besseren Ergebnissen

Entwicklung bisheriger Customer Journey Modelle in den vergangenen Jahren weiter vorangetrieben Die Untersuchung aller relevanten Berührungspunkte im Rahmen der Kauf-, Leistungs- und Realisationsphasen des Kunden werden für das Marketing immer relevanter. Die Unterscheidung direkter Touchpoints (Werbung, Website) und indirekter Kontaktpunkte (…

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  • intro
  • dna
  • actions
  • journey
  • perception
  • experience
  • demand
  • transform
  • who