1. Identification
Word-of-Mouth Marketing Pharmaceuticals
Identification of brand status and general assessment of relevant WOM branding possibilities
2. Analysis
Analysis of appropriate analogies that affects light loyal group in so far as how to think about themselves and their relationship to others and the brand
3. Build
Build up of the structure and contents of viral brand themes to polarize target groups and guarantee positive feedback effects on brand and sales
4. Focusing
Focusing on WOM area and provision of channels to guarantee dispersion and length and volume of word-of-mouth projects
5. Measure
Analysis of online and off-line conversation touchpoints to measure impact on sales and future sales