1. Strategy
Corporate Branding Oil Industry
Alignment of the corporate brand with business strategy and future industry economics
2. Network Effect
Enhancement of portfolio and network effects through the management of interrelationships between corporate brand vision, brand identity, and business strategy
3. Reevaluation
Reevaluation of corporate brands’ multi-channel and crossselling strategies from a customer-based perspective
4. Driver
Identification and optimization of tangible and intangible corporate capabilities which consistently deliver a few critical brand drivers
5. Ensuring
Ensuring relevance and distinctiveness to customers, shareholders, and employees through an individual framework to audit corporate branding