1. Understanding
Celebrity Branding Consumer Products
Understanding the value of different entities to brand development and their short and long-term consequences
2. Development
Development of a consistent and cross-functional approach to entity management and value, focusing on critical entities that strengthen brand equity
3. Evaluation
Evaluation of sustainable and unsustainable brand-building entities touching the unique entity drivers that inspire brand purchase
4. Measurement
Measurement of the optimal licensing fees and timeframes for borrowing the entity in comparison to the effect on brand development to improve contract negotiations, eliminating wasteful spending
5. Monitoring
Monitoring of brand entities’ performance and productivity, establishing a database with good and bad working entities