1. Core
Brand Extension Analysis Fashion Industry
Understanding of our clients’ industry dynamics and evolving customer needs as well as the identification of their core competencies
2. Evaluation
Evaluation of the stretch potential and limits of brand constructs. Identification of untapped markets and products or services that offer the greatest brand opportunities
3. Determination
Determination of brand opportunities with the highest potential and least risk in new markets
4. Needs
Enhancement of the equity of the brand via associations with the fulfillment of other unmet customer needs
5. Explotation
Exploitation of cohesive brand structure to maximize market impact and brand extension effectiveness. Understanding of cross-cultural differences in brand association and brand personality
6. Planning
Budget and Business Case Planning based on fit indicators