1. Identification
Brand Community Automotive
Identification and understanding of customers’ specific rituals, traditions, and moral responsibilities in brand communities
2. Knowledge
Knowledge of customers’ brand perspective and values as well as their dynamics
3. Assessment
Assessment of brand communities geographic/ Internet concentration and temporality as well as their dynamic continua and shifting directions.
4. Cultivation
Cultivation of the brand to enhance new customer integration into the brand community while preserving its heritage
5. Exploitation
Exploitation of the responsibility of communityintegrated customers to work as brand missionaries enhancing effectiveness of word of mouth and word of Web communication
6. Monitoring
Effective monitoring and management of formal and informal partners to ensure accurate rituals in different brand community programs