Geoffrey Colon is a Group Product Marketing Manager and Social Data subject matter expert at Microsoft based in Bellevue, Washington. In his role, Geoffrey leads a scrum team of hybrid creative and analytical marketers who create, execute and measure digitally-driven communications to help drive education and adoption of Microsoft Search Advertising products. He is also a subject matter expert on the “gig” economy, socializing the enterprise, content marketing, social selling and podcasting.
Colon’s first book “Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating The New Normal” will be released on August 15, 2016 on AMACOM Books.
Geoffrey is host of the weekly marketing podcast for eccentric minds Disruptive FM, producer and host of video series “#AdHacks” and The Disruptive Marketer, is a LinkedIn influencer and blogs regularly on Medium, DisruptiveMarketer.net and the Microsoft Search Advertising blog. He has been quoted in various publications and media outlets including Marketplace, NPR, Wall Street Journal, Billboard Magazine and Digiday.
Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. In that role, Geoffrey created and executed tactical communications strategies for IBM. He authored several of the top thought leadership pieces for the agency including one on content as the new currency for Fast Company in 2013.
Colon has done work for and with several of the most influential brands including Spotify, Netflix, American Express, IBM, The Economist, UPS, USA Network, WWE, History Channel, A&E, Food Network, Coca-Cola, Red Bull, Kraft, and Smirnoff. He also has worked with several high profile music artists including Britney Spears, Christina Aguilera, The White Stripes and Moby. He got his first taste of entrepreneurism a professional DJ beginning in 1991 playing for 16 years under the name DJ Geoffe.
Mr. Colon is a 1994 graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Communications.